Hefner Set for Playboy's 50th Anniversary

Hugh Hefner is gearing up to celebrate the 50th anniversary of his magazine Playboy.



And Hefner, 77, has no plans to retire any time soon.

'I'm the luckiest guy on the planet. What I'm doing keeps me young,' he said. 'I was trying to give sex a good name,' Hefner told the Television Critics Association summer gathering last week. 'Because sex had always been both legally and socially and politically outside the boundaries of what was acceptable in society.'

Hefner borrowed $600 to launch Playboy in 1953 with Marilyn Monroe as the first pinup.